Privacy policy

Privacy Policy

This Privacy Policy explains how Xpress Services Limited (trading as SignStation), company number 09593357, registered office 181 Forest Road, Ilford, Essex, IG6 3HZ ("we", "us", "our"), collects, uses, and protects your personal data when you visit our website or place an order. We are the data controller for the purposes of UK GDPR and the Data Protection Act 2018.

1. Information We Collect

We may collect the following information: name, delivery and billing address, email address, telephone number, order history, payment confirmation details (we do not store full card details — these are handled by our payment processor), personalisation content you submit (such as names, dates, or images for custom signage), and technical data such as IP address, browser type, and cookies (see our Cookie Policy).

2. How We Use Your Information

We use your data to: process and fulfil your orders, including manufacturing personalised products; communicate with you about your order; provide customer support; comply with our legal and tax obligations (including VAT records); and, where you have consented, send you marketing communications.

3. Legal Basis for Processing

We process your data on the basis of: performance of a contract (fulfilling your order), legal obligation (e.g. tax and accounting records), consent (e.g. marketing emails, non-essential cookies), and legitimate interests (e.g. fraud prevention, improving our Site).

4. Sharing Your Information

We share personal data with trusted third parties only as needed to run our business, including: our ecommerce platform provider (Shopify), payment processors, delivery and courier companies, and IT/analytics service providers. We do not sell your personal data to third parties.

5. International Transfers

Some of our service providers may process data outside the UK. Where this happens, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or an adequacy decision.

6. Data Retention

We retain personal data for as long as necessary to fulfil the purposes described in this policy, including to meet legal, accounting, or tax reporting requirements (typically 6 years for financial records).

7. Your Rights

Under UK GDPR, you have the right to: access the personal data we hold about you; request correction of inaccurate data; request erasure of your data; object to or restrict processing; request data portability; and withdraw consent at any time where processing is based on consent. To exercise any of these rights, contact us using the details below. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data has been mishandled.

8. Cookies

Our Site uses cookies to operate correctly and improve your experience. See our Cookie Policy for full details and how to manage your preferences.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page.

10. Contact Us

Xpress Services Limited, trading as SignStation
181 Forest Road, Ilford, Essex, IG6 3HZ
Company No. 09593357 | VAT No. GB 228824001
Email: hello@thesignstation.com
Phone: 01708 873248